Egyptian Fashion in Paris

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The events of the national competition for fashion design at the level of fashion institutes and colleges in Egypt ended in December 2008. The competition was collaboratively organized by Marie-Louis, the Industrial Modernization Centre (IMC), the Fashion and Design Center (FDC), Bella Donna, Bishara Group, the Egyptian Exporters Association (EXPO Link), the Egyptian-French Presidential Council, and MAGAZ Magazine.

50 young designers participated in the competition, while the judging panel consisted of the Undersecretary of the Ministry of Trade and Industry Dr. Hani Barakat, Designer Marie-Louis Bishara, faculty of Applied Arts Professor Abdul-Aziz Gouda, and MAGAZ Magazine's managing director Dr. Amr Abdel-kawi.

The panel chose three distinctive projects to be given the opportunity to have Marie-Louis' company carry out their work in the BTM factory, which is considered to be one of the most important fashion factories in Egypt. After completion of the manufacturing process, the Industrial Modernization Centre (IMC) financed the travel expenses of the winners -- Dina Jamal Aldin, Ayman Ibrahim Mikhail, and Zainab Samir Ali -- for their participation in the activities of the Prêt a Porter de Paris 2009 exhibition. Each design holds the trademark of its designer, in order to reserve their artistic and intellectual rights, and to help them take their first steps in professional fashion design.

The Objective of the competition is: the creation of an open field where young artists can participate and find an opportunity for their new talents to be discovered and polished, by gaining practical experience in implementation and the other stages of local and international market penetration -- a feat that requires a different kind of talent and experience to understand the obstacles of implementation and study the market needs.